Identical Variant

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In Case You Missed #AOHH March 2014…

Click the pic to check out a few snapshots from the Art of Hip-Hop that went down this past Friday at The Local 432. Big up to Donnell Carr for shooting and thank … Continue reading

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Variant Apparel: Have You Peeped The Store Lately?

Just a friendly reminder that our store is now fully stocked with some of Identical Variant‘s most popular shirts including the infamous #thuglife tee and many more. There’s also some pretty … Continue reading

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Variant Video: @ClearSoulForces – Solar Heat

Directed by Richard Taylor, Detroit super-group Clear Soul Forces blesses us with the visuals for “Solar Heat.” Check it out and make sure to cop their latest album, Gold PP7s, available … Continue reading

April 22, 2014 · Leave a comment

Variant Video: @JonConnorMusic – Black Skinhead (#BITWKanye)

Jon Connor gives us the visuals for his exclusive “Black Skinhead” freestyle off of his Kanye West-inspired mixtape, The Late Registration Of A College Dropout Who Had A Dark Twisted … Continue reading

April 21, 2014 · Leave a comment

Variant Music: Jeff Skigh (@jeffdamakongsuh) – HighX (Mixtape)

Sorry we missed you yesterday, we were kind of *coughs* busy with a couple of 4/20 festivities. In case you were busy celebrating one of the most relaxed days of … Continue reading

April 21, 2014 · Leave a comment

Variant Video: @JonConnorMusic – Bound 2 (#BITWKanye Freestyle)

Although Connor just released his Biggie-inspired mixtape this past Monday, he didn’t forget about his previous Kanye-inspired mixtape as he dropped a video for his “Bound 2″ freestyle today. Peep the … Continue reading

April 16, 2014 · Leave a comment

Variant Art: The Return Of “The Revolutionary Times”

After about a year of hiatus, today marks the return of The Revolutionary Times, a comic started by writer Brandon Howard and our very own Smack! Not only do new … Continue reading

April 15, 2014 · Leave a comment

Variant Music: @Barz3Mill – I Am

Brandon Bars hits us with the latest single from his upcoming debut album, There’s More, dropping on May 6th.

April 15, 2014 · Leave a comment

Variant Music: @JonConnorMusic – #BestInTheWorld: A Tribute To The Notorious B.I.G. Vol 1 (Mixtape)

Flint’s very own Jon Connor keeps the #ConnorSeason movement going with the release of his latest mixtape dedicated to the late-great Notorious B.I.G. Click the link below to find out why … Continue reading

April 14, 2014 · 1 Comment

Variant Music: @WHOisSwayBoy – MFG

After recently releasing his rendition of Beyonce’s “Flawless,” Sway Boy hits us with another dope one in the form of “MFG”. Check it out.

April 14, 2014 · Leave a comment

And then, Swords Photo [@TheRealVariants, @TaeLaLay]

Originally posted on Roo Hattori:
Originally posted on Roo Hattori: View original

April 10, 2014 · Leave a comment

No One is Built Like @TieraSantoya: Photoshoot Preview

Originally posted on Roo Hattori:
…she designed herself. word to Jigga Ok, ok… So I got a little… excited…  and, uh, just released this preview of what’s to come from…

April 10, 2014 · Leave a comment

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