Identical Variant

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In Case You Missed #AOHH March 2014…

Click the pic to check out a few snapshots from the Art of Hip-Hop that went down this past Friday at The Local 432. Big up to Donnell Carr for shooting and thank … Continue reading

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Variant Apparel: Have You Peeped The Store Lately?

Just a friendly reminder that our store is now fully stocked with some of Identical Variant‘s most popular shirts including the infamous #thuglife tee and many more. There’s also some pretty … Continue reading

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Variant Video: @JonConnorMusic – Bound 2 (#BITWKanye Freestyle)

Although Connor just released his Biggie-inspired mixtape this past Monday, he didn’t forget about his previous Kanye-inspired mixtape as he dropped a video for his “Bound 2″ freestyle today. Peep the … Continue reading

April 16, 2014 · Leave a comment

Variant Art: The Return Of “The Revolutionary Times”

After about a year of hiatus, today marks the return of The Revolutionary Times, a comic started by writer Brandon Howard and our very own Smack! Not only do new … Continue reading

April 15, 2014 · Leave a comment

Variant Music: @Barz3Mill – I Am

Brandon Bars hits us with the latest single from his upcoming debut album, There’s More, dropping on May 6th.

April 15, 2014 · Leave a comment

Variant Music: @JonConnorMusic – #BestInTheWorld: A Tribute To The Notorious B.I.G. Vol 1 (Mixtape)

Flint’s very own Jon Connor keeps the #ConnorSeason movement going with the release of his latest mixtape dedicated to the late-great Notorious B.I.G. Click the link below to find out why … Continue reading

April 14, 2014 · 1 Comment

Variant Music: @WHOisSwayBoy – MFG

After recently releasing his rendition of Beyonce’s “Flawless,” Sway Boy hits us with another dope one in the form of “MFG”. Check it out.

April 14, 2014 · Leave a comment
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